We have all been to one type of industry trade show or another in our careers. The focus of these events is usually product or solution education, activities and sweepstakes that drive attendees to the tradeshow floor, big after hours networking parties, and, of course, the announcement of what the next big industry trend will be. Sound familiar?
Have you ever stopped to think about how all that information gets socialized? In the past, you would have read about it in an industry trade magazine, an analyst report, a press release perhaps, or sometimes you might receive an email inviting you to attend yet another live or virtual event on the subject. You may also belong to an industry specific organization that has monthly meetings where the new trends are featured as the topics for discussion.
Not anymore! The world has changed and on top of all of these traditional communication methods, you now have to consider the huge impact of social media. We hear the announcement of a new trend and that trend immediately gets tweeted and retweeted right from the second it is announced. If enough buzz is generated, a few blogs are written about the subject, which are then tweeted and again retweeted. Starting to see the pattern?