Rethink-Storage-Hubspot-Banner.png

Rethink Storage Gets a New Home in 2015

Posted by Jamie Doherty | Author Info

Jan 14, 2015 9:00:00 AM

As the strategist, coordinator, and executor of this blog from inception, it is bittersweet that I write this entry with some big news to share.  One year ago this week we launched Rethink Storage.  The idea of this blog was to give the members of the Advanced Software team at EMC a voice so they could share their product and industry expertise with our customers, partners, brand advocates, potential customers, and everyone in-between.  As you know things change quickly in the technology industry, bringing me to the point of this blog.

Our engineers have created advanced software products so cutting edge that they are considered emerging technologies here at EMC and to the industry.  Starting today, Rethink Storage will have a new look, name, and web home.  The new name is the Emerging Technologies Blog and it will transform into this futuristic look:

Read More

Topics: Software Defined Storage, third platform, VMware, ViPR, Object Storage, OpenStack, storage management, Service Assurance, EMC, Elastic Cloud Storage

Three Key Observations From the Gartner Data Center, Infrastructure and Operations Management Conference

Posted by Brian Lett | Author Info

Dec 22, 2014 9:55:18 AM

I was fortunate enough to be part of the team that supported the EMC presence at the recent Gartner Data Center, Infrastructure and Operations Management Conference in Las Vegas earlier this month. Lots of hard work (briefings, meetings, staffing the expo booth) but also a great opportunity to speak with users and customers, as well as garner some interesting insights from the Gartner analyst-presented sessions.

 So what were some of the key themes I observed? First, the software-defined data center is moving a lot closer to reality for a lot of attendees. Key technologies such as software-defined storage and software-defined networking have moved for most from the “I’ll keep my eyes on it” bucket in 2014 into the “I’ve got to do something about this in 2015” bucket. That’s no surprise to our team; we’ve been observing a lot of the same behavior in our interactions with customers at places like executive briefings and user-group meetings. And it helped drive a lot of the insights we presented in our event-sponsor session on“Making the Software-Defined Data Center a Reality for Your Business,” in which the need for automation, especially at the management and monitoring level, was emphasized as a critical requirement to delivering on the promise of the software-defined data center.

Read More

Topics: Software Defined Storage, software-defined data center, ViPR, ScaleIO, storage management, Service Provider, Gartner Data Center Conference

Third Party Array Support in ViPR Through OpenStack

Posted by Parashurham Hallur | Author Info

Nov 24, 2014 9:00:00 AM

OpenStack, the truly open cloud operating system, has been evolving since 2010. Since its inception, there have been many projects contributing to the growth of the OpenStack ecosystem. One of them, project code name “Cinder,” provides block storage capability. Any vendor who would like to enable block storage capability for their proprietary storage system is developing the Cinder plugin or Cinder driver. Here is the list of vendors who have developed the Cinder plugin.

EMC ViPR – the first software-defined storage platform of its kind – has been in the news since 2013 and is continuously adding new features to keep it ahead of the competition. A distinguishing feature of ViPR is its ability to support multi-vendor storage systems. In order to extend support for many new storage vendors, ViPR is always looking to enhance its support matrix by adding new storage systems to the support list. Traditionally, adding new storage systems to the list means that EMC, as well as third party vendors are writing new native drivers. This requires a lot of man hours and effort. But what if they could leverage what exists already and save a lot of the time and effort? That would make a lot of sense, right?

Read More

Topics: Software Defined Storage, 3rd Platform, ViPR, OpenStack, storage management

You Think You Know Cloud Storage Gateways? Sync Again

Posted by Jeff Denworth | Author Info

Nov 10, 2014 9:00:00 AM

*The following is a guest blog post, written by Jeff Denworth of CTERA

The cloud storage gateway market was particularly hot this summer, having experienced a flood of investment topping over $100M in both likely and unlikely places. CTERA was one vendor at the center of it all – as a provider of a cloud storage services platform that enables users to deploy cloud storage gateways, enterprise file sync and share and endpoint backup services from the private and virtual private cloud of their choice. CTERA alone secured $25 million in June, but we were not alone - our friend, EMC, for example, also got into the game by acquiring TwinStrata’s block storage caching gateway for their VMAX division. Fueled by customer demand and added investment, the cloud gateway market is undeniably hot, hot, hot! IT research analyst firm MarketsAndMarkets estimates that the Cloud Storage Gateway market will continue to grow at an average rate of 55% until 2019, representing a $5B market by that time.

Why cloud gateways, you ask? Well, there’s a variety of reasons.

  • By harnessing commodity storage technology and smart scalable software in the data center, new public and private cloud storage is redefining data center economics for primary storage and disaster recovery.
  • WAN bandwidth is now robust enough to where offices can now move substantial amounts of data to and from remote data centers using deduplication and compression to optimize efficiency and performance.
  • The combination of these two factors is enabling organizations to modernize how they deploy storage at the edge and eliminate some of the pains that customers had with managing storage across a dispersed enterprise.

As customers rush to find more modern solutions for branch office storage, they quickly learn that there are many approaches to cloud storage gateways. To reduce the confusion, I’ll try to illustrate the differences here in this blog.

Read More

Topics: Software Defined Storage, third platform, ViPR, ECS Appliance, hybrid cloud, CTERA

Accelerating Storage ROI with Storage Resource Management

Posted by Kevin Gray | Author Info

Nov 3, 2014 9:00:00 AM

Enterprise IT organizations are increasingly being called upon to help their companies drive revenue growth by processing and managing new data sources that increase business intelligence and enhance customer engagement. As a result, many of these organizations are experiencing data growth rates in excess of 20% to 60% per year. In addition, in order to improve efficiency, organizations are adopting virtualization and software-defined architectures that increase business agility and flexibility. By abstracting the hardware infrastructure, virtualization technology may obscure the relationships between application services and the underlying physical resources they consume. These new abstraction layers may make it difficult to optimize resources to meet service levels while controlling escalating storage costs.

While storage resource management (SRM) solutions have been around for over a decade, many enterprises are increasingly depending on SRM to gain insight into where and how capacity is being consumed. Storage resource management helps these organizations control costs as the size of their infrastructure grows. Understanding how SRM can help your business is essential to getting the most out of your investments in SRM and your storage infrastructure.

Read More

Topics: storage resource management, 3rd Platform, third platform, ViPR, Big Data

ViPR Interactive Demo: Your Software-Defined Storage Playground

Posted by Hoc Phan | Author Info

Oct 27, 2014 9:00:00 AM

Since the announcement and release of EMC ViPR, you have probably seen many demos for the product. All are good and serve the purpose they were initially intended for, whether it was product training, live data use cases, or customer demos. However, all of those tools require a fairly significant footprint in order to be able to run them. What if you could experience the power of ViPR in a lightweight delivery? Now you can!

Introducing the ViPR Interactive Demo!
The beauty of the ViPR interactive demo is that it can be run on your laptop or tablet with a minimal tax on connectivity and storage. You don’t need to make a special request to access it, only then to be placed in queue for days. The data in the environment is sanitized directly from our two virtual data centers (both multi-million dollar investments). Leveraging an HTML5 front end and focusing on a select set of high priority customer use cases, this demo gives you the flexibility to improvise on your own or follow a scripted story line.

Read More

Topics: Software Defined Storage, ViPR, storage management

We Liked Data Before it was Big

Posted by George Hamilton | Author Info

Oct 15, 2014 9:00:00 AM

“I liked data before it was big” is a sign hanging on a wall in one of our EMC offices (I scoured my LinkedIn feed to find the picture again to no avail). I love what that sign conveys. Here at EMC, we’ve always been about data; storage is just the means to keep, access, protect and use it. In my mind, EMC does not just tackle storage problems; we solve data management challenges. Big Data is the latest data management challenge. That’s why EMC is so excited to be at Hadoop World to showcase our storage and data management solutions for Big Data.

The quote on the front page of the Strata+Hadoop World web page reads, “Big data is at the foundation of all the megatrends happening today”. Hard to argue with that assessment. I’d only add that storage and data management are the foundation for Big Data. So, by transitive relationship, this means storage and data management are the foundation of all the megatrends happening today. If this sounds like hubris, take a look at what IT decision makers identified as their most important factors when evaluating storage for Big Data ( scale 1-5, 1 = Essential to 5= Unimportant).

Read More

Topics: Software Defined Storage, ViPR, HADOOP, Big Data, Hadoop World, Isilon

A Picture is Worth a Thousand Words

Posted by Gayatri Aryan | Author Info

Oct 13, 2014 9:00:00 AM

You know the old saying, “a picture is worth a thousand words”, well it’s true and even more so in highly virtualized environments.  Simply put, the ViPR SRM topology maps are just that.  The topology maps give you a pictorial depiction of an end-to-end relationship to provide storage administrators with the visibility they need to manage a complex, heterogeneous storage environment.  Consider a host for example, the topology map for which, in a single view, gives you an ability to traverse from the host, to its ports, to the fabric(s) it is connected to, all the way to the storage system.

There is more to this picture though.  It really becomes a navigation tool with the association of categories (outlined in red above).   Upon selection of the host, what is presented on the right hand side is the list of reports available for that device type (in this case the host).  As you select a different object (switch or array for example), a list of reports available for that device will be made available.  In essence, you get an ability to stay in the context of the object you started with while poking around the connected devices.

Read More

Topics: Software Defined Storage, storage resource management, third platform, ViPR

It Takes a Village or Sometimes Just an Online Community…

Posted by Jamie Doherty | Author Info

Oct 9, 2014 9:00:00 AM

We have all been to one type of industry trade show or another in our careers. The focus of these events is usually product or solution education, activities and sweepstakes that drive attendees to the tradeshow floor, big after hours networking parties, and, of course, the announcement of what the next big industry trend will be. Sound familiar?

Have you ever stopped to think about how all that information gets socialized? In the past, you would have read about it in an industry trade magazine, an analyst report, a press release perhaps, or sometimes you might receive an email inviting you to attend yet another live or virtual event on the subject. You may also belong to an industry specific organization that has monthly meetings where the new trends are featured as the topics for discussion.

Not anymore! The world has changed and on top of all of these traditional communication methods, you now have to consider the huge impact of social media. We hear the announcement of a new trend and that trend immediately gets tweeted and retweeted right from the second it is announced. If enough buzz is generated, a few blogs are written about the subject, which are then tweeted and again retweeted. Starting to see the pattern?

Read More

Topics: Software Defined Storage, VMware, ViPR, VMworld, Cisco, EMC, VMUG

A Look Back Forward: IT Visions, Miscues, and True Transformations (Said Simply: Ken Olsen Was Right After All!)

Posted by Rodger Burkley | Author Info

Oct 6, 2014 9:00:00 AM

Once upon a time, ‘parsecs’ ago in high tech time, there was a computer giant homegrown in the great Commonwealth of Massachusetts founded by an engineering and entrepreneur genius. I’m referring to (of course) Digital Equipment Corporation (aka “DEC”) and wunderkind founder, CEO, President, and paternalistic ‘gentle giant’ Ken Olsen. Not familiar? Not surprising, especially since upstart Compaq Computer ended up buying DEC back in early 1998 (only later to be subsumed by HP). Besides, even in its PDP and VAX heyday, DEC was pretty ‘low profile’ and mostly an OEM channel vendor. But one really has to look hard in today’s high tech world and IT data centers to find any substantial technology, system, platform computing style or application that Digital didn’t have some impact upon, either directly or indirectly. For starters, have you ever heard of StorageWorks, Alpha, Workstations, Alta Vista, Ethernet or RDB? I was lucky to be there on the tip of the high tech spear back in the 80s and 90s. I was a proud “Deccie” and a dedicated/loyal one of Ken’s minions like all the rest at DEC. Ken was among other things a true visionary and also “low profile."

Read More

Topics: Software Defined Storage, third platform, ViPR