Rethink Storage Gets a New Home in 2015

Posted by Jamie Doherty | Author Info

Jan 14, 2015 9:00:00 AM

As the strategist, coordinator, and executor of this blog from inception, it is bittersweet that I write this entry with some big news to share.  One year ago this week we launched Rethink Storage.  The idea of this blog was to give the members of the Advanced Software team at EMC a voice so they could share their product and industry expertise with our customers, partners, brand advocates, potential customers, and everyone in-between.  As you know things change quickly in the technology industry, bringing me to the point of this blog.

Our engineers have created advanced software products so cutting edge that they are considered emerging technologies here at EMC and to the industry.  Starting today, Rethink Storage will have a new look, name, and web home.  The new name is the Emerging Technologies Blog and it will transform into this futuristic look:


The Emerging Technologies Blog is still going to bring you the great content you received from Rethink Storage from the same fantastic authors.  Throughout the year you will be introduced to some new authors as well.  Our technical posts will expand from product discussions on ViPR, ECS Appliance, ViPR SRM, ScaleIO, and Service Assurance Suite to also include Isilon. You will not only see topics on the 3rd Platform, hybrid cloud, object, and software-defined storage, but we will be bringing you blogs about Big Data, data lakes, flash, hyper converged infrastructure and more.  All of the posts from Rethink Storage have been moved over to our new home so that you will always have access to them. 


I am feeling quite nostalgic writing this entry about the blog that I considered my baby in 2014. As I am excited that our team will be bringing you a bigger and better blog experience, I do want to take a minute to look back at the top viewed posts of 2014 and direct you to their new home. 

Let me impersonate David Letterman for a moment and bring you our Top 10 List:

10 The Third Platform Revolution:  Who’s Making Dust and Who is Eating

9. Accelerating and De-risking your Journey to the 3rd Platfor

8. VMware and ViPR – Better Together

7. EMC ViPR SRM 3.5: More than a Name Change, It Delivers Big

6. The World of Storage has Changed

5. 10 Software-defined Storage Predictions for 2014

4. EMC has the Industry’s Strongest Software-defined Storage Portfolio, AND it Just Got Stronger

3. Building the Storage Infrastructure of the Future

2. ViPR and OpenStack Integration: How it Works

1. What you need to Know about EMC’s ViPR SRM

I will close out this post with a thank you to all of the authors who took the time to bring their expertise and knowledge to the masses and also thank YOU for being faithful subscribers.  I hope you continue to follow the blog under the new name and location.  See you in the Emerging Technologies Blog space!

Topics: Software Defined Storage, third platform, VMware, ViPR, Object Storage, OpenStack, storage management, Service Assurance, EMC, Elastic Cloud Storage

About this blog

The future of storage is here.  Are you ready for it?  This blog will help lend advice and best practices on how to prepare your data center to become software-defined from the top storage minds at EMC.

The opinions expressed here are personal opinions. Content published here is not read or approved in advance by EMC and does not necessarily reflect the views and opinions of EMC nor does it constitute any official communication of EMC.


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